WHAT IS “SEO” ?

WHAT IS SEO ?

SEO stands for Search Engine Optimization, a process that optimizes a website’s technical configuration, relevance of content, and link popularity. SEO types and how it works. It aims to make the website’s pages easily discoverable, relevant, and popular among user search queries, resulting in better search engine rankings.

-THREE TYPES OF SEO

1. 0n-page SEO
2. 0ff-page SEO
3. Technical SEO

1. 0n-page SEO

As a marketer, on-page SEO is likely the type you are most familiar with. This type of SEO optimizes web page content and source code to increase site visibility on SERPs. A good on-page SEO strategy aids search engines in serving users with high-quality content about a particular search query. In essence, the goal of on-site SEO is to allow both search engines and users to:

● Understand the context of the webpage
● Identify the page as related to a search query
● Locate a page that has been optimized to rank well on SERP

2. 0ff-page SEO

Off-page SEO refers to actions taken outside of your website to impact your SERP rankings. Optimizing off-site ranking factors boosts trust, authority, and perception of your site’s popularity and relevance in the digital space. Among types of off-page SEO, there are two main types we should dive into: link-related and non-link-related.

● Link-Related SEO: Building backlinks is the core of off-page SEO. Search engines use these backlinks to indicate the content’s quality, and those that contain many “high-value” backlinks are likely to rank higher in the SERP. There are three main types of links: natural links, manually built links and self-created links. Let’s take a deeper look at these three.

1. Natural links: are given without the website owner needing to take any action. For example, this could be a blogger linking to one of their (non-sponsored) favorite products.
2. Manually Built Links: These links are acquired through deliberate link-building activities, such as incentivizing customers or influencers to share your content or site links.
3. Self-Created Links: This type of link is created by practices such as adding a backlink in an online directory, blog comment signature or press release.

● Non-Link-Related SEO: A majority of off-page SEO comes from earning links from external websites, but some non-link-related SEO strategies are essential to improve your search ranking position. One of the most common non-link-related SEO strategies is social media marketing. By driving traffic to your website from other online sources, you reference your site from elsewhere on the web. Some additional off-page SEO strategies include guest blogging, linked and unlinked brand mentions and influencer marketing.

3. Technical SEO

Last but certainly not least, let’s take a look at technical SEO and why it’s an essential part of a well-rounded SEO strategy. Technical SEO relates to the non-content elements of your site and includes strategies to improve the backend structure and foundation of your web pages. More specifically, this type of SEO aims to improve a website’s readability, making it easier for search engines to crawl and providing a good user experience. Ensuring your site offers a good user experience communicates to the search engines that your website is of high quality and deserves more prominent placement in search results. Search engines prefer sites that maintain a low page load speed, are mobile-friendly, are easy to crawl and index, have good site architecture and structured data and are secure.

To develop an effective SEO strategy that leads to real results, you can’t just focus on one type of SEO. Combining the different types of SEO mentioned in this blog gives your site the best chance to show up in search results.

– HOW SEO WORKS ?

In simple terms, SEO works by demonstrating to search engines that your content is the best result for the topic at hand.

This is because all search engines have the same goal: To show the best, most relevant results to their users.

Precisely how you do this depends on the search engine you’re optimizing for.

If you want more organic traffic to your web pages, then you need to understand and cater to Google’s algorithm. If you want more video views, then it’s all about YouTube’s algorithm.

Since each search engine has a different ranking algorithm, it’d be impossible to cover them all in this blog .