Exploring Electronic Payment Modes: Credit Card, Debit Card, Smart Card, Internet Banking, and E-Cheques

1. Explain the following electronic payment modes .

1. Credit Card : Payment using credit card is the most common made of electronic payment . Credit card is a small plastic card with a unique number . It has a small chip inserted on the front side of the card .
2. Debit Card : Debit card is just like credit card . A small plastic card with unique number mapped on card . Also there is a small magnetic chip embedded . In case of payment using debit card your money will immediately deducted from account .
3. Smart Card : It is same as credit and debit card but it is smart . There is a small microprocessor chip inserted in it . Smart card can only accessed using PIN . It is safe , secure and are less expensive .
4. Internet Banking : Here you don’t need to have a card for paying anywhere . You can pay money or transfer it to any bank using your mobile . Every bank has it’s own application for internet banking .
5. E – cheques : e-Cheque is an electronic counterpart of paper cheque. It turns the cheque writing and deposit processes totally online. Paying with e-Cheques will be an entirely paperless experience.

2. Differentiate traditional vs digital market.

3. How to run advertising campaign on social media.

Step 1: Define Your Social Media Campaign Goals :-

We’ll take a leap and presume you want to launch a social media campaign for more than just kicks. It’s more likely for sound business reasons, like promoting a new product or an initiative that’s part of your overall marketing plans.

Step 2: Identify the Social Media Channels You’ll Use : –

Now that you have your goals defined, focus on how to achieve them, starting with which platforms you’ll use to run your campaign. Some of the most popular social media platforms and channels include:

• Facebook
• Twitter
• Instagram
• Youtube
• Snapchat
• Linkedin

You probably already have a good sense of where to reach your target audience and loyal brand followers, and which social media channels will help you reach your goals. If you do, turn to those channels. Also consider branching out, especially since it doesn’t cost anything to post on multiple platforms.

Step 3: Plan Your Social Media Campaign Strategies : –

Once you’ve determined your platform(s), outline the types of campaign content you plan to create for each social media channel.

This goes beyond deciding that you will craft social media posts, videos, or both. It’s also about determining specific types of posts or videos that feature key messaging and visuals to support your goals.

A few examples of goals and content tactics include:

1. Building your newsletter audience by hosting a giveaway on a digital platform that collects the email addresses of entrants.
2. Building the number of social media users who are following you by hosting an Instagram giveaway where entrants need to follow your brand and tag a friend.
3. Getting feedback from loyal users by crafting an Instagram Stories poll.
4. Generating revenue by promoting a sale, discount, or special offer.

Step 4: Choose the Metrics You Want To Monitor : –

One of the coolest things about social media marketing programs is that pretty much everything is measurable.

Look at your goals and selected social media platforms and decide what metrics make sense.

For example, if your social media campaign strategy includes Facebook with a goal to inspire consumer engagement, make one of your measurable success metrics revolve around getting likes, comments, or shares.

Step 5: Create a Social Media Content Calendar : –

Successful social media campaigns have a start and end date, and a detailed calendar of what happens in between. This is your content calendar. It’s also your roadmap, so make one, and make it detailed!

Your content calendar should outline:

• Deadlines for creating the content you plan to feature on your social networks during your campaign
• When and where all of your content will appear

Step 6: Design Your Marketing Assets Using Free Online Tools : –

Once your plans are in place, it’s time to design compelling marketing assets and content that will win eyeballs and hearts. Text-centric Twitter aside, the only way to do that in the social media world is through spectacular visuals.

There’s more good news here. Today’s online tools make crafting every type of digital post so easy, you don’t need a design background to create pro-level campaign banners, logos, posts, videos, and more.

4. Facebook Marketing tools.

Meaning of Facebook Marketing : – Facebook marketing is the practice of promoting a brand and maintaining its presence on Facebook. Facebook marketing refers to both organic (free) postings/interactions, and paid, or “boosted” posts.

Successful Facebook marketing strategies for businesses

• Focus on user benefit :- Every post should have a clear benefit people will immediately recognize and respond to. Posts that inform and entertain customers always get higher engagement than others. Therefore, it’s critical that you develop intimate understanding of your audience. Focus your content on solving their problems, creating inspiration and getting them to share a laugh with your brand. You will see a difference in the response to your efforts.
• Keep your posts succinct and use captivating images : – People scroll through Facebook feeds the same way they channel surf with their televisions. Even though people check Facebook on average of 20 times a day on their smartphones, according to NBC News, their time and attention spans are limited. Brands that keep their status updates concise and compelling – while also using striking images and video – capture the attention of users as they scan through content.
• Sharing content from other brands : – People are not necessarily interested in only hearing about your product. Sharing content from other influencers can boost the value users get from following your page, making the brand a source of industry knowledge while also helping you network with these other sources.
• Always engage your fans : – Brands often forget that communication on Facebook is a two-way street. Commenting and replying to what others post on Facebook is powerful way to demonstrate that your brand listens just as well as it talks. Engaging people makes your company seem more human and approachable and may inspire interest in knowing more about what you do, Social advised.

5. Different types of e-mail.

Here are the five most common types of emails:

• Newsletter email : – Newsletters are very popular and are usually sent out on a consistent schedule. They often contain the company’s blog content, upcoming events, and any updates about your company that would be of interest to your subscriber.
• Lead Nurturing mails : – These emails involve guiding your leads through a sales funnel and converting them into customers. The general idea of lead nurturing is that your subscribers are not yet ready to buy from you. The customer/company trust first needs to be built. This is achievable through the helpful content you’ll be sending out in these emails.
• Promotional Mails : – Promotional mails are very common in email marketing, which is why it’s important to add more value to them instead of sending the old “15% off” type of email. One way to achieve this is by highlighting the product or service on offer and then adding some valuable content about what you’re selling.
• Survey mails : – You’ll only get better at what you’re doing if you ask for feedback. The survey email allows you insight into what you’re getting right and what you can improve on. It can also help you understand your customers better and what they’re interested in receiving from your brand.
• Milestone mails :- There are several stages that a customer goes through while interacting with any brand. As they go through the customer cycle (new subscriber to a customer), it’s important to highlight milestones such as anniversaries and birthdays. Your milestone emails are there to celebrate these moments.