Augmented reality (AR) is a technology. It shows digital things in the real world. It is like a game or a movie. AR can make online shopping better. You can see the products in real life before buying them. In this blog post, we will talk about AR in online shopping. We will see the good, the bad, and the new AR. We will also see if AR will be very popular soon.
Advantages of Augmented reality in online shopping
AR in online shopping can help customers and businesses. It can do many things, such as:
- Better product view: AR can show you the products in your place. You can see them anytime and clearly. For example, you can try clothes, accessories, or makeup. You can see furniture, appliances, or artwork in your house. This can help you choose the products you like and fit. You will be happy and not return them.
- More fun shopping: AR is fun to use. It can make you interested in the products. AR in online shopping can make you see the products more. You can make your own shopping experiences. You can like the brand more. Some numbers show that AR online shopping is 200% more fun than normal online shopping. 57% of customers say they will buy more from a brand if they use AR.
- More customers and money: AR can make online shopping businesses different and attractive. They can get more customers. Not many online shopping businesses use AR. There is still a lot of chance to do new things. AR can also save money and make money for online shopping businesses. They can have less returns, less workers, and less physical products.
Disadvantages of Augmented Reality in online shopping
AR in online shopping is not easy. It has some problems. Some of the problems are:
- Hard to make and use: AR needs good 3D models, good tracking and showing, and good connection. Making and keeping AR solutions is expensive and takes time. It needs special skills and tools. Online shopping businesses may need to work with AR experts or use other AR platforms.
- Hard to get customers to use: AR is new and strange for many customers. They may not know why it is good or how to use it. Online shopping businesses may need to teach and encourage customers to try AR. They also need to make sure that the AR experience is easy, simple, and works with many devices and browsers. Online shopping businesses may also need to answer questions and worries of customers. They may ask what data they collect and how they protect it.
- Hard to keep up with others: AR becomes more common and easy to use. Online shopping businesses may have more competitors and higher customer demands. Online shopping businesses may need to always do new and better things with AR. They need to keep up with the latest trends and technologies. They need to be different from other businesses.
New Augmented Reality in Online Shopping
AR in online shopping will grow and change in the next few years. More customers and businesses will use and like it. Some of the new things are:
Social media connection:
Social media platforms are good and effective for AR. They can reach many people. They can use the power of friends and word-of-mouth. Online shopping businesses can use social media apps and camera filters to show their products. They can make viral marketing campaigns. They can bring more people and sales to their websites. For example, Snapchat works with many online shopping brands, such as Gucci, Adidas, and Amazon. It offers AR try-on and shopping features in the app.
Virtual reality (VR) and mixed reality (MR) combination:
VR and MR are other technologies that work well with AR. VR can make a fake and different environment for customers. MR can mix the real and fake worlds in a smooth and real way. Online shopping businesses can use VR and MR to make more fun and exciting shopping experiences. They can make virtual showrooms, tours, and events. They can offer more advanced and customized product views and touch.
Artificial intelligence (AI) and machine learning (ML) combination:
AI and ML are other technologies that make Augmented Reality better and smarter. AI and ML can help AR to give personal and smart suggestions, tips, and feedback to customers. They can use what they like, do, and need. AI and ML can also help AR to improve its quality, speed, and features. They can do things such as face and object recognition, natural language processing, and image and video analysis.
Conclusion
Augmented Reality is a strong and promising technology. It can change online shopping for customers and businesses. AR can do many good things, such as better product views, more fun shopping, and more customers and money. It also has some bad things, such as hard to make and use, hard to get customers to use, and hard to keep up with others. AR in online shopping will have some new things, such as social media connection, VR and MR combination, and AI and ML combination. They may change its future use and development. AR may be very popular in online shopping soon. More customers and businesses will see and use its potential.
I hope you liked this blog post. If you have any questions or comments, please share them below. Thank you for your attention. 😊
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